Sturm, Ruger & Co., Inc. opened for business in 1949 during a state of decline of gun manufacturing. Sturm, Ruger & Co. was guided by several well-thought-out concepts, not the least of which was founder William B. Ruger's intent to build each product "to a standard so I would want one even if it was made by our competitors." This fundamental concept, this deceptively simple touchstone of the underlying principles of innovation, quality, and value, has proved so compelling that over 50 years later there is no question which company is pre-eminent in the American firearms industry. Today, Ruger produces hundreds of thousands of firearms each year for hunting, target shooting, collecting, self-defense, law enforcement, and government agencies. And starting this year, Umarex USA has the privilege of partnering with Ruger to manufacture and market airguns under this well established brand.

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